Small Talk

How Color Psychology Influences Your Buying Decisions

April 30th, 2014

Do you know how colors influence your buying decisions? Why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors.

It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of two, kids can already link a product with its logo in 67% of cases.

For example, did you know:
What’s the most valuable brand in the world?
The original Twitter logo was bought on iStockPhoto for $15
Apple’s current logo was inspired by their original ‘78 monochrome logo
Pepsi logo looked like Coca-cola’s copycat in its early years

You can find even more interesting facts about logos in this infographic:

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