Archive for March, 2015

How Subconsciousness Influences Your Buying Decisions

By
March 16th, 2015



Do you know what pumpkin pie has got to do with a man's libido?

Scent marketers say it can arouse men, so beware of the smell when you find yourself in a sleazy section of a shop. You might end up buying more romance accessories than you plan. Call it manipulation, but retail shops are increasingly using scents to lure us into buying.

AlternativesFinder.com gathered the most interesting facts from various studies (including Journal of Consumer Research and Scent Marketing Institute) about how companies trick our senses into buying their products. It's interesting! Read more about the “secret” weapons they use on us in the infographic at http://bit.ly/1vTU5O4.

Other interesting facts from the infographic:

In a study by neurologist Dr. Alan Hirsch, 84% of participants were unknowingly willing to pay $10 more for a pair of Nike shoes presented in a scented room versus an identical pair featured in an unscented location.

Music can also affect our behavior. Many fast food restaurants use fast paced music in the background to make you eat faster and leave so they can serve another customer.

We're also manipulated by colors: An eBay study shows that a red background used on the Pages Results makes people bid higher.

Apple Store believes that by leaving their display notebooks half open so customers have to touch the lid to take a peek, the shop sells more notebooks.

After you read the infographic- do you recognize any of the marketing tricks that you've seen at stores?

Smooth jazz concert tonight in Waikiki

By
March 14th, 2015



Apaulo Music Productions (of which famed jazz man Michael Paulo is the owner/producer) presents a smooth jazz concert featuring saxophonist Boney James at The Magic of Polynesia Showroom located in The Holiday Inn Waikiki Beachcomber Resort, 2300 Kalakaua Avenue at 8:45 p.m. on March 14. This concert is part of a very successful series at the showroom which features state-of-the-art lighting and surround sound.

Boney James_001

Boney James is a world-class saxophonist, songwriter and producer. In 2009, Billboard Magazine named James the number three Billboard Contemporary Jazz Artist of the Decade.

Boney James is a four-time Grammy Award nominee and a Soul Train Award winner. The NAACP Image Award twice nominated him for Best Jazz Album.

He has accumulated four RIAA Certified Gold Records. James' latest project The Beat, released in 2014, reverberates his passion for music.

Tickets are on sale now and can be purchased at TIX.com or (951) 696-0184. Prices are $75.00 for Orchestra, $68.00 for the Best Reserved Seats, $65.00 for Gold Reserved Seating - Level Two and General Seating - Level Three is $55.00.

The concert starts at 8:45 p.m. on March 14 at The Magic of Polynesia Showroom and doors open at 8 p.m.

Table cocktail service is offered. Valet parking is available at The Holiday Inn Waikiki Beachcomber Resort for $6.00 (tip not included) for a four hour flat rate. For more information, go to ApauloMusicProductions.com.

Making marble magnets with kids

By
March 13th, 2015



I'm always looking for a fun kid-friendly craft. If it's too difficult, Olivia will end up losing interest and making me do it, so these cute little marble magnets were a good choice.

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Often, we play weekends by ear, partly because we are so tired during the work week that we can't think that far ahead. Other times, though, we wait to see if the neighborhood kids are out and about, or if some adult will wake up Saturday with the energy to call another adult to schedule a playdate.

Failing all that, Ben Franklin Crafts Hawaii is on my regular list of fallback activities.

So here's what I bought:

Flat Marbles
Flat Disc Magnets
E-6000 Glue
Really cute craft paper with hearts and words on it (you could just use pretty pictures from a magazine)

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You'll also need a scissors and some newspaper to work on in case you drip glue.

There's more than one way to do this, but this was what I did - considering I had two impatient seven-year-olds to oversee.

Find the desired section of the paper and glue the flat side of the gem onto it. Let dry. Cut the marble off the paper. This will probably not look perfect, but if you're doing this for fun, it won't matter. Use E-6000 to glue magnet to back of glass gem. Allow to dry. Attach to any metal surface and enjoy!

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You could absolutely buy these, pre-made, for less at the store, but think of the ten whole minutes of fun you have just bought yourself. Until they start bickering over who has the glue or who is hoarding the prettier paper.

The Honolulu Music, Arts & Food Festival this weekend

By
March 12th, 2015



Looking for something to do this weekend? The Honolulu Music, Arts and Food Festival is premiering on March 13, 14 and 15 at Aloha Stadium and will benefit Kama'aina Kids.

poster maffest

Presented by Showmakers Incorporated, this three-day festival will provide non-stop entertainment on two stages featuring 17 musical groups on the main stage and a large variety of acts on the family stage, circus acts, numerous food booths, a huge assortment of arts and crafts booths, a beer and wine garden with a giant liquor and frozen drink tent, family activities including a petting zoo, pony rides, bouncers, a giant slide, photo ops with cartoon characters and Storybook Entertainment characters and more.

In addition, there will be a Bully Dog Show and an Antique and Classic Car Show. The food booths will include many of Hawaii's restaurants and favorite foods, and there will also be fun food like cotton candy, popcorn, snow cones and other special treats.

The Oahu SPCA (an animal shelter with a no-kill philosophy) will have dogs and cats available for adoption at this event needing forever homes.

Each date will feature a different genre of music. The schedule follows:

Friday, March 13 from 5 p.m. - 10 p.m.:

Country music will be the theme onstage with performances by Dita Holifield's Hillbilly House, and Hooligans Harp, HI Country. The gang from Country 97.5 Radio will be adding to the fun.

Saturday, March 14 from 12 noon - 10 p.m.:

Tthe music will be a mixture of pop, rock, oldies, island contemporary and reggae with performances from Go Jimmy Go, Kapena, Jai The Band, Garry Moore, Streetlight Cadance, Pocket and more.

Sunday, March 15 from 12 noon - 10 p.m.:

Jazz, blues and funk will be showcased via musical groups including The Honolulu Jazz All Stars featuring Rocky Brown, Soul Pilot, Ginai and Black Pearl, Adagio, Taimane and more. Al Waterson (entertainer/ emcee) will host the main stage and Jordan Segundo (Hawaii's Ffrst "American Idol" finalist) will host the family stage and will also perform on the main stage.

Admission Tickets for Adults are $20 per person and children under the age of 12 are free. For more information, go to www.HonoluluMaffest.com.

More than meets the eye - and ear - to KAOI Radio Group's Jack Gist

By
March 11th, 2015



Maui listeners know KAOI Radio Group's Jack Gist as an energetic on-air personality who delivers more than music, but also Maui community affairs talk shows, and news updates, both on all six KAOI radio stations as well as for the past three years on KHON2's Wake Up 2day morning news. His biggest fans also know he is a musician who plays the harmonica, or blues harp, and back-up vocals in various groups for the past six years and in his own on-again off-again group, Jack Gist & Friends.

Jack Gist on Wake Up 2day

Jack Gist on Wake Up 2day

What you probably don't know, though, is how hard this Jack-of-all-trades works behind the scenes. "I'm technically the program and music director, and I DJ the morning shift on KAOI-FM from 6 to 10 a.m. But I'm also the Jack-of-all-trades guy, from the IT to the ‘I do windows” guy, and I’m talking about the windows you look through. I'll do whatever it takes to get the stations through the day," he says enthusiastically.

Born in Kansas, Gist was raised in Los Angeles. He neither planned to work in radio nor make his life in Hawaii, but a series of coincidences brought about that situation some 18 years ago. "I came to Maui to visit a friend who was on air at KAOI-FM at the time. He quit, and I took his shift. The first assignment I had was filing reports from the Aloha Classic Windsurfing Championships at Ho`okipa," he recalls.

An ocean-lover and a self-described "water guy," Gist fit right in. "I felt like I belonged after six months. I called my girlfriend back in LA and I asked her to join me in Maui," he says. They are now married with a son.

Gist with Alice Cooper. Courtesy: Jack Gist

Gist with Alice Cooper. Courtesy: Jack Gist

 

Jack Gist & Friends. Courtesy: Jack Gist

Jack Gist & Friends with the Houseshakers and Mick Fleetwood. Courtesy: Jack Gist

His other big passion - besides his family and the ocean - is music, always has been. He sings and plays guitar and harmonica. When he decided to actively pursue his interest in music again about six years ago, he chose to play the harmonica, since that is a less-common instrument than the other two. "There are just so many good guitarists on this island!" he laughs.

Gist with with Pat Simmons of the Doobie Bros. and Willie Nelson. Courtesy: Jack Gist

Gist with Pat Simmons of the Doobie Bros. and Willie Nelson. Courtesy: Jack Gist

 

He was with a group called the Houseshakers for three years. Lenny Castellanos, the bass player, also plays with the Mick Fleetwood Blues Band, so he had the pleasure of having Mick sit in with them a number of times at his restaurant/ club, Fleetwood’s on Front St. in Lahaina.

He recently formed the band Jack Gist & Friends which features a rotating group of musicians. They’ve played at the Maui County Fair and a few other gigs. “We’re just getting this project off the ground!” Gist smiles.

He’s also played with what he considers one of the best rock bands in the state, Oahu’s Kings of Spade, and annually at the Zeptember celebration, a tribute to Led Zeppelin, now in its sixth year.

Courtesy: Jack Gist

Gist with Sammy Hagar at the opening of Sammy’s at the Kahului airport. Courtesy: Jack Gist

Gist with Rolling Stones. Courtesy: Jack Gist

Gist with Rolling Stones. Courtesy: Jack Gist

 

He keeps himself balanced by spending every Sunday at the beach, usually kayaking or paddle boarding. "It's my therapy," he explains.

It's so that when Monday comes, he's ready to return to what he calls the "insanity" of the radio business he loves. He says the 1970's TV sitcom WKRP in Cincinnati best sums up the business, and he makes a daily reference to it. "Every day, at the end of my shift, before I walk out the door, I call out to my coworkers, 'That's a wrap of another episode of WKRP!"

More on Jack Gist at http://kaoifm.com/?p=137.

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