Small Talk

Pieology pizza chain opens first Hawaii restaurant

February 29th, 2016

If you can build it, will people come? The Pieology pizza chain owner is expecting that to be a big yes for a new Hawaii location.

Cotti Foods executives: owner/president Pete Capriotti, COO Steve Dees, VP marketing/communications Shane Gray

Cotti Foods executives: owner/president Pete Capriotti, COO Steve Dees, VP marketing/communications Shane Gray

Pieology, with its build-your-own artisan pizza concept, is testing this philosophy with a February 28 opening in Aina Haina Shopping Center, though plans are already in the works to open "about 19 or 20 more in Hawaii in the next five years," expands Shane Gray, the vice president of marketing and communications for Cotti Foods, the corporate franchisee of about 110 Wendy's, Taco Bells, and Pieologies across the West Coast.

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He explains that owner and president Pete Capriotti studied the market based on how well his Wendy's performed in this state. "Cotti Foods owns all the Wendy's in Hawaii," Gray explains.

Me with morning show colleague Taizo Braden

Me with morning show colleague Taizo Braden

Over the next decade, Capriotti plans to open "30 to 40 more Pieology restaurants in Southern California, where we're based," reveals Gray.

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By the looks of things at a media preview the day before the grand opening, Cotti Foods did its homework well. People looked happy. Kids looked happy. As I waited for my husband to arrive, I noticed a handful of curious passers-by wanting to go in and eat.

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Once inside, this is how it works:

1. Choose your favorite crust – including a gluten-free option.

2. Select your sauce (House Red, 3-Cheese Alfredo, Herb Butter, Olive Oil, Fiery Buffalo, Pesto and BBQ).

3. Choose from five different cheeses and ten meat toppings including local favorites such as Portuguese Sausage, Spam, and Kalua Pork.

4. Stack your toppings (Black Olives, Mushrooms, Red Onions, Green Peppers, Artichokes, Tomatoes, Garlic, Pineapple, Jalapenos, Corn, Kalamata Olives, Fresh Cilantro, Spinach, Banana Peppers, Fresh Basil, Roasted Red Peppers).

The 11.5 inch pizzas are cooked in an open-flame, hearth stone, 800-degree deck oven; ready to eat within five minutes, and delivered to your table.

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It really was fast, easy, and tasty. My daughter liked it so much, she actually ordered a second pizza, which is very unusual for her to eat that much. We were all very pleased with our choices.

Me with radio DJ, actor, comedian, wine maker, and chef Lanai Tabura

Me with radio DJ, actor, comedian, wine maker, and chef Lanai Tabura

It's also got a liquor license so it serves beer and wine, and though I really don't drink much anymore, I noticed it was a very popular menu offering.

PR agent Mona Wood-Sword and Shane Gray

PR agent Mona Wood-Sword and Shane Gray

Me with MidWeek's chief photographer Nathalie Walker

Me with MidWeek's chief photographer Nathalie Walker

I'm not a restaurateur, but I have a feeling this is going to do really well. Sure, Husband and I enjoyed it - the food, the atmosphere, the friendly staff, the convenient location. But here's what really sells it for this mom:

"Mommy! We have to come back here! I love this pizza!"

Yup. That's the real secret to marketing, isn't it?

Me with Hilton Hawaiian Village's region director of PR Cynthia Rankin

Me with Hilton Hawaiian Village's region director of PR Cynthia Rankin

http://pieology.com

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